general

Crete Tourism Up, But Revenue Down as Hotels Slash Prices

Saturday, 11 July 2026/Source: CretaOne/1 min read

According to new research from INSETE (the Greek Institute of Tourism Research and Forecasting), Crete is welcoming more visitors this summer than in previous years, but tourism revenue is down. The season is being driven by heavy discounting, promotional offers, and a surge in last-minute bookings, meaning hotels and accommodation providers are filling beds at lower prices to maintain occupancy. For tourists planning a trip to Crete this summer, this trend works in your favor: deals and last-minute availability are more common than usual, particularly for accommodation. Travelers booking close to their travel dates may find better rates than those who booked months in advance. However, popular destinations and peak weeks in July and August can still fill up quickly, so flexibility on dates will give you the most options and the best value.

Read original article → CretaOne