Back to newsA new study highlights how Europe's ongoing tourism surge is placing financial pressure on local residents, with rents projected to rise by approximately $285 per year on average. Low-income tenants are most affected, as short-term rental platforms draw properties away from the long-term housing market. Crete, one of Greece's most visited destinations, reflects this broader trend, with popular areas like Heraklion, Chania, and Elounda seeing increased competition between tourist accommodation and housing for locals. For visitors, this context is worth keeping in mind: choosing locally owned guesthouses, apartments managed by resident families, or smaller boutique hotels can help direct spending into the community rather than large platforms. Supporting local businesses, markets, and restaurants also contributes to a more balanced tourism economy that benefits Cretan residents alongside the growing number of annual visitors.
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Rising Tourism Creates Housing Crisis Across Europe
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