Crete is hosting a seminar focused on improving the quality of its protected designation of origin extra virgin olive oil, known as "Crete/Kriti." The event brings together local producers to share best practices covering the entire production process, from grove management and harvesting to processing and packaging. The goal is to raise standards for one of Crete's most important agricultural exports and strengthen the reputation of Cretan olive oil in international markets. For visitors, this is a reminder that Crete produces some of the world's finest extra virgin olive oil, and local markets, farms, and specialty shops across the island offer excellent opportunities to purchase certified Cretan olive oil directly. Look for products bearing the "Kriti" PDO label as a guarantee of regional origin and quality standards.