X (formerly Twitter) has repositioned its Pro service behind a $40 monthly Premium+ paywall, surprising users and raising questions about platform accessibility. The move marks another major shift in the company's revenue strategy, following its recent ownership transition. Premium+ subscribers will gain access to enhanced features and reduced advertisements, though the price point has sparked debate among the global user community.
The decision reflects the platform's ongoing efforts to diversify income sources beyond traditional advertising models. For users in regions with lower purchasing power, the premium subscription represents a significant monthly expense. Industry analysts suggest this aggressive monetization approach may reshape user behavior on the platform, with some users reconsidering their engagement levels on X.