Back to newsGreece ranked fifth in Europe as a travel destination in 2025, recording 52 million overnight stays in short-term rentals such as Airbnb, according to Matteo Sarzana, Airbnb's General Manager for Southern Europe. Crete remains one of the country's top regions driving this demand, reflecting strong and sustained interest from international visitors. The figures confirm that short-term rental accommodation has become the dominant choice for tourists across the country, outpacing traditional hotel bookings in many areas. For visitors planning a trip to Crete, this growth means a wide variety of private villas, apartments, and rooms are available island-wide, often at competitive rates. Booking early is recommended, particularly for peak summer months, as inventory in popular areas such as Heraklion, Chania, and Rethymno fills quickly due to high international demand.
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Greece's Tourism Boom: 5th in Europe With 52M Airbnb Stays
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