Back to newsTUI's CEO is advising travelers planning a Greece holiday to stay flexible with their dates and destination choices to secure the best prices this season. Those who can adjust their travel window, particularly outside peak July and August weeks, are finding significantly lower rates on flights and accommodation packages. Crete, as Greece's most visited island, benefits directly from this trend, with better availability and pricing in shoulder months like June and September. Tourists willing to book last-minute or shift their trip by a few days can access comparable quality stays at reduced cost. Travelers are encouraged to monitor TUI and other tour operator platforms regularly, as late-availability deals on Cretan resorts are currently competitive for summer 2026.
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Travel Flexible, Save Big: TUI CEO's Greece Summer Strategy
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