Back to newsGreece's 2026 summer sales season officially kicked off today, July 13, and runs through Monday, August 31, giving shoppers 50 days of discounts across the country, including throughout Crete. Retailers are required by law to clearly display original and reduced prices on all items during this period. For tourists visiting the island this summer, it is a good time to shop for clothing, footwear, accessories, and local goods at reduced prices. Shops in Heraklion, Chania, Rethymno, and Agios Nikolaos typically participate. Businesses must honour advertised discounts and cannot mislead customers on pricing, so shoppers have legal protections if something goes wrong. If you plan to browse the sales, bring cash as backup since smaller shops may have card minimums.
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Greece's Summer Sales Season Opens: 50 Days of Discounts Across Crete
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