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Greece tourism revenue hits 22.6B euros despite flat visitor numbers

Wednesday, 24 June 2026/Source: Flashnews/1 min read

Greece's tourism sector generated 22.6 billion euros in revenue in 2025, according to official figures. Despite strong earnings, the total number of overnight stays remained nearly flat compared to the previous year, suggesting visitors are spending more per trip rather than increasing in volume. Five regions account for 90% of all tourism income nationally, reflecting how concentrated demand remains in key destinations. Crete, consistently one of Greece's top-performing regions, is among those driving the bulk of national receipts. For visitors, this points to continued high demand for accommodation across the island, particularly in peak summer months, making early booking advisable. The figures also signal that Crete's tourism market is maturing toward higher-value travelers rather than mass volume growth.

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