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Crete tourism faces staffing crunch as Airbnb boom drives up rents

Friday, 10 July 2026/Source: CretaOne/1 min read

Crete's tourism sector is navigating notable operational challenges this season, according to industry figures including hotelier Giorgos Pelekanakis. Staff shortages remain a persistent issue, with businesses across the island struggling to recruit and retain seasonal workers. Housing costs for employees have worsened the situation, as rising rents driven partly by the growth of short-term rental platforms make it harder for workers to find affordable accommodation near tourist areas. Booking patterns are also shifting, with more visitors choosing last-minute reservations rather than planning ahead. This makes capacity management more unpredictable for hotels and restaurants. For visitors, practical takeaways include booking accommodation early to secure better availability and pricing, and being patient with occasional service delays at busy venues. The short-term rental market remains active, offering a wide range of villa and apartment options across the island for flexible travelers.

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