Back to newsThe international tourism industry is shifting away from destination-based travel choices toward motivation-driven ones. A new exhibition concept called "WHY: Travel by Motivation," set to debut at BIT 2027, reflects this trend by organizing travel offerings around visitor interests rather than geography. For tourists considering Crete, this means travel packages and experiences on the island are increasingly being designed around specific motivations such as culture, gastronomy, wellness, or adventure. Visitors planning a trip to Crete can expect more curated, experience-focused offerings from tour operators and accommodation providers in the coming years, making it easier to find stays and activities aligned with personal interests rather than simply choosing a location.
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Tourism industry shifts from destinations to motivation-driven travel
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