Crete is investing in the quality of its world-renowned olive oil through a new training program for local producers across the island. The initiative focuses on best practices at every stage of production, from orchard management and harvesting techniques to processing and packaging standards. Crete produces roughly 30% of Greece's olive oil output, and this push for higher standards aims to strengthen the island's reputation in international markets. For visitors, this is good news: Cretan extra virgin olive oil, already considered among the finest globally, is widely available at local markets, farm shops, and specialty stores. Travelers interested in food tourism can look for estates and cooperatives offering tastings or tours, particularly in the Heraklion, Rethymno, and Chania regions, where olive groves are a defining feature of the landscape.