Cretan Hospitality Expert Elected to Lead Greece's Tourism Confederation

Monday, 18 May 2026/Source: Tornos News/1 min read

Agapi Smpokos has been elected as the new president of SETE, the Greek Tourism Confederation, which represents the country's tourism industry at a national level. Smpokos is the Managing Director of Phaea Resorts, a luxury hospitality group with a strong presence in Crete, and comes from a family with longstanding ties to Greek tourism and Cretan hospitality. Her election marks a notable shift, bringing Cretan hospitality expertise to the top of Greece's main tourism body. SETE influences national tourism policy, including standards, infrastructure investment, and destination promotion, all of which directly shape the visitor experience across Greek destinations. For tourists planning a trip to Crete, this leadership change signals continued emphasis on quality hospitality and investment in the island's tourism offering. No immediate changes to services or facilities for visitors are expected.