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Crete Hotels Surge: 15% Revenue Growth Amid Short-Term Rental Platform Battle

Thursday, 18 June 2026/Source: Google News/1 min read

Crete's hotel sector is reporting strong performance this season, with revenues up 15% compared to last year and occupancy rates reaching 85% across the island. The figures reflect high demand from international visitors, making early booking essential, particularly for July and August. However, hoteliers are raising concerns about growing competition from short-term rental platforms such as Airbnb, which they say creates an uneven playing field due to lighter regulation. For tourists, the practical takeaway is clear: accommodation across Crete is filling up fast. Whether you prefer a hotel or a private rental, securing your stay well in advance will give you better availability and pricing. Popular areas including Heraklion, Chania, and Rethymno are experiencing the highest demand, so flexibility on location or travel dates may help if your preferred options are already fully booked.

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