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Greece's Summer Sales Season Opens Amid Stricter Discount Transparency Rules

Sunday, 5 July 2026/Source: Flashnews/1 min read

Greece's summer sales season has officially begun, running through late August. Shops across Crete, including those in Heraklion, Chania, and Rethymno, are required under current consumer protection rules to display both the original and discounted price clearly on all items. Authorities are enforcing strict transparency standards this year, meaning advertised discounts must reflect genuine prior prices. Tourists shopping during their visit can take advantage of reduced prices on clothing, shoes, accessories, and homeware. If you notice a shop failing to display proper pricing information, you have the right to request clarification or report the issue to the local consumer protection authority (EFPAEA). Keep receipts for any purchases in case of disputes.

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