Back to newsNew research shows the United States has overtaken Greece, the Netherlands, Germany, Cyprus, Morocco, Turkey and other popular destinations as the top summer 2026 travel choice among UK Millennials and Gen Z tourists. The shift reflects changing preferences in this demographic toward long-haul travel over traditional European routes.
For visitors already planning a trip to Crete, this trend may work in their favor: reduced British demand at peak summer resorts could mean less crowding at popular sites and more availability at accommodations along the north coast. Crete remains a strong draw for European travelers overall, and the island's infrastructure, beaches, and cultural sites continue to rank highly in European tourism surveys. Travelers arriving from the UK should expect standard summer conditions with flights operating normally from major British airports to Heraklion (HER) and Chania (CHQ).
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US Edges Out Europe as Top Summer Destination for UK Gen Z
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