Agapi Smpokos Elected New SETE Tourism President

Monday, 18 May 2026/Source: Tornos News/1 min read

Agapi Smpokos has been elected as the new president of SETE, the Greek Tourism Confederation, the main industry body representing tourism businesses across Greece. She is the Managing Director of Phaea Resorts, a luxury hospitality group with strong ties to Crete, and comes from a family with long-standing roots in Greek tourism and Cretan hospitality. Her election signals continued focus on quality tourism development in Greece, with Crete remaining a central priority given its status as the country's top destination. SETE influences national tourism policy, investment decisions, and visitor experience standards across the island. For visitors, this leadership change reflects the industry's ongoing commitment to sustainable, high-quality hospitality in Crete. Phaea Resorts operates premium properties on the island, and her background suggests familiarity with the standards international travelers expect when visiting the region.