Greek Tourism in Strong Position, But Must Invest in Sustainability: SETE

Monday, 25 May 2026/Source: CretaOne/1 min read

Yiannis Paraschos, president of SETE (the Greek Tourism Confederation), recently presented a review of the past three years alongside an outlook for 2025. He acknowledged that Greek tourism is currently in a strong position, but cautioned that this strength is not a guarantee for the future. His stated priorities include sustainability, infrastructure development, and long-term competitiveness. For visitors to Crete, this signals continued investment in tourism services and facilities across the island, though pressure on popular destinations may increase as visitor numbers grow. Travelers can expect ongoing development at key sites and transport hubs, but are encouraged to explore lesser-known areas to help distribute tourism more evenly. Booking accommodations and activities in advance remains advisable, particularly for peak summer months, as demand across the island continues to be high.