Greece Summer Sales Season Begins: Crete Discounts Reach 50% in July

Monday, 1 June 2026/Source: CretaOne/1 min read

Greece's 2026 summer sales season is approaching, offering tourists visiting Crete an opportunity to shop at reduced prices across clothing, footwear, accessories, and household goods. Summer sales in Greece are regulated by law and typically begin in mid-July, running for several weeks. During this period, shops across Crete, including in Heraklion, Chania, and Rethymno, participate with discounts that can reach 50% or more. Notably, certain Sundays during the sales period see extended retail opening hours, meaning visitors can browse stores on days when shops would normally be closed. Tourists planning to shop should check locally for exact start dates and Sunday trading schedules, as these can vary by municipality. Bring cash as backup, since smaller independent shops may not accept cards.